STAR WARS: The coca cola story

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coca-cola star wars bottles use OLEDs to illuminate lightsabers

     Coca cola Singapore has created a limited edition 'star wars' bottle to coincide with the release of the movie 'STAR WARS: Rise of the skywalker.
     The bottles use OLED technology to light up the light sabers when touched. These will make use of printed batteries which reportedly last 500 cycles. The Berlin based startup OLED company INURU claims the bottles are eco-friendly as they are manufactured without the use of rare earth metals.
     Coca-cola has made 8,000 of the bottles devising a hunt for fans who will need to solve a riddle revealed on Instagram and Facebook. fans then need track down the secret locations of ‘gatekeepers; near 7-eleven stores around Singapore, obtain a special pass and then redeem that pass to buy a bottle. ‘galactic hunt’ promotion the company is running between December 6th to 22nd in the city-state
    Critics however say that the company is being overtly wasteful on attaching batteries and circuitry on the plastic bottles rather than focusing on eliminating plastic waste already generated.
    Any way millions of star wars fans worldwide who are keen on getting a grasp on this new design want it released to other regions.
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